NYC Help Me Quit App
Break up with cigarettes. For good.
It’s a tale as old as a time. You quit smoking. You tell all your friends. Then after a week, you’re asking your bodega guy for your usual pack. Quitting for good will always be challenging, but the NYC HelpMeQuit app makes it a little easier with tips, community support, and fun distractions. We oversaw the creation of this app during our time at our former agency and also made sure to imbue our advertising campaign with the same spirit of helping others stay smoke-free.
App design 
video & Animation