A new generation of Boss men ​​​​​​​
What do you do when a historic brand needs to reach the millennial market? In the case of Hugo Boss, you research your audience and align their aspirations with brand expertise. During our time at our former agency, we created a new messaging and visual strategy that turned Hugo Boss into an authority for fashion, attitude, and getting what you want. Did we sell clothes? Yes. But more importantly, we sold a lifestyle. 
art direction
video & photo