Infinity VC
Financial Infrastructure but make it compelling
When we were approached by Infinity Ventures (an early-stage venture firm co-founded by former PayPal leaders), to overhaul their brand in preparation for announcing their $158 million funding round, we knew we had our work cut out for us. How do you take the less-than-sexy sector of fintech infrastructure (sorry, software) and commerce enablement and marry it with an exciting new start-up? Enter the Infinity Ventures website, strategically designed to convey the excitement and energy of a group of advisors that bring to their partners; decades of operating and investing experience, a different point of view than the big VC’s and the work and drive to do almost anything to help their partners succeed.​​​​​​​
Branding
Website